Amid nonstop headlines and AI hype, this keynote clarifies what truly matters: what to do now, what to plan for next, and what you can ignore to keep building a successful business.
Keynote
As AI turns knowing and doing into commodities, this keynote reveals why creators — those who turn insight and imagination into value — are becoming the new power players in business.
As work shifts from apps to agents, this session spotlights Microsoft’s vision for AI collaborators that execute autonomously, securely, and with full business context at enterprise scale.
This session covers how AI agents turn ERP into a system of action, connecting data, decisions, and workflows to execute business processes at scale.
This session reveals the predictable failures of GenAI adoption, while delivering real-world case studies and a practical framework for using AI and agents to fix business models and drive value creation.




