In this moment, excerpted from his fireside chat with John Siefert, Kenny Mullican, CIO, Paragon Films, explained how AI is creating an opportunity for IT to move beyond its traditional role as a cost center and become a more direct contributor to revenue growth.
Key Takeaways
IT Moves Closer to Revenue Generation: AI is giving IT new ways to engage sales and marketing leaders around business outcomes rather than technology requirements. By starting with what those teams want to accomplish, Mullican sees IT becoming a partner in identifying AI opportunities that can contribute to company growth.
AI Agents Can Equip Sales With Customer-Specific Content: Mullican pointed to sales agents as one potential use case, enabling representatives to create sales documents tailored to the needs of individual customers. The example shows how AI can translate IT capabilities into tools designed around revenue-generating workflows.
AI Changes What IT Can Confidently Commit To: In the past, promising a new capability could leave IT facing uncertainty about how to deliver it. Mullican said AI has changed that dynamic, giving his team greater confidence that ideas emerging from conversations with business leaders can become practical solutions that make a difference in revenue generation.
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