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Home » Frontier Firms Emphasize Repeatable AI Workflows; They’re Not Just Measuring Output Tokens
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Frontier Firms Emphasize Repeatable AI Workflows; They’re Not Just Measuring Output Tokens

Will HawkinsBy Will HawkinsSeptember 22, 2026Updated:September 22, 20262 Mins Read
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Welcome to this Cloud Wars Agent and Copilot Minute. In these discussions, I’ll be analyzing opportunities, impact, and outcomes possible with AI; this episode analyzes how frontier firms are adapting their operating models to capitalize on agentic AI.

Highlights

00:18 — A new OpenAI report finds frontier firms generate 8.3x the output token of typical firms; the previous gap was only 2.6x. The gap represents different operating models, not simply different levels of prompting.

01:13 — Frontier companies give agents stable processes and provide persistent context, allowing agents to perform recurring work without repeated explanations. Consider the frontier firm Basis, which uses Codex for reusable employee onboarding, reducing the process from two hours to 30 minutes. Clay uses account-specific subagents to analyze scattered sales context and produce morning priorities. Exolabs uses Codex for developer-ecosystem monitoring, opportunity research, pull-request drafting, testing, and weekly updates.

03:54 — Leaders must capture successful experiments, convert them into reusable skills, and determine where they should run. Workflow redesign requires an accountable owner, KPI, baseline, and guardrails. Is your organization measuring how much people are chatting with AI or whether any of that has become a repeatable, owned workflow yet?

More of My AI Insights:

  • AI Spending Controls: Banking Software Applies Human-Like Guardrails to Agent Actions
  • Social Media Platforms Make It Hard To Opt Out of Training Their AI Models
  • AI Success Requires Integration With Strategy, Apps, and Cloud Infrastructure
  • ‘Context Engineers’ Bridge Gap Between AI Agents in Demos, Production

Community Summit North America is the largest independent innovation, education, and training event for Microsoft business applications delivered by Expert Users, Microsoft Leaders, MVPs, and Partners. Register now to attend Community Summit in Nashville, TN from October 11-15.

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