In this moment, excerpted from the Keynote Session “How AI Agents Are Defining the Future,” Ray Smith, VP, AI Agents, Microsoft, defines the three categories of AI transformation, ranging from productivity boosts to AI as a brand.
Key Takeaways
- First: AI can be a personal productivity boost. It is there to serve as an assistant to workflows and get a job done. As it starts to recognize patterns, individuals are able to build skills and capabilities to further augment the AI.
- Second: Agents can fundamentally change how we run our businesses, how we serve our customers, and deliver value. Organizations need to consider how to reimagine process to drive growth and be more efficient.
- Third: In using AI as a brand, business leaders must consider how to interface with these AI assistants to unlock new experiences, products, and capabilities.
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