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Home » Event Moment: Alithya’s Jason Wickman on Tying Education to Business Outcomes
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Event Moment: Alithya’s Jason Wickman on Tying Education to Business Outcomes

Sara CordovaBy Sara CordovaSeptember 29, 2025Updated:November 14, 20252 Mins Read
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In this moment, excerpted from the Keynote Fireside Chat session “Harnessing AI to Unlock Greater Value From Your Business Applications,” Dynamic Communities CEO John Siefert hosts Alithya’s Jason Wickman to discuss what customer conversations look like, starting with education and leading into business outcomes.

Key Takeaways

  • Initial tech conversations: As a technology consulting company, most of Alithya’s conversations start on the technology side. They tend to prefer to start on the ‘what is the business outcome you’re trying to drive’ side.
  • Inspiration to development: The Inner Circle consists of partners that get together with Microsoft, where Alithya was first introduced to the concept of personal productivity, agents, and the autonomous enterprise. From this, Alithya created its Copilot Academy.
  • Copilot Academy: Alithya likes to start with education and learning first, which is why it launched its Copilot Academy. First running for four to six weeks last fall, it had over a thousand attendees. The academy taught clients how to start from personal productivity then continued through the journey of value for the enterprise using Copilot Studio and agents.
  • Tying education to business outcomes: With the Copilot Academy, they prioritized tying education into where clients want to be from that business outcome.

watch the full session

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Sara Cordova

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