In this moment, excerpted from the main stage panel on reskilling for human relevance, at the AI Agent & Copilot Summit NA, Will Hawkins, CEO & Founder, RitewAI, explained how AI can reshape professional development by helping people move beyond the tasks that define their current roles and intentionally build the expertise and identity needed for what comes next.
Key Takeaways
AI Shifts the Focus From Tasks to Expertise: As agents take on more of the work people are accustomed to doing, Hawkins argued that professional value increasingly comes from the experience, perspective, and expertise individuals bring to their roles — not simply the tasks they perform.
AI Becomes a Personal Development Engine: Hawkins described using an LLM as an “identity coach,” defining who he wants to become, identifying the gap between that goal and where he is today, and using AI to help navigate that progression. The same model can support professionals seeking to intentionally expand their skills and careers.
Personalized Learning Starts With Knowing Who You Want to Become: Tools such as Dynamics Communities, Learners Platform, and AI Skills Navigator can create personalized learning journeys, but Hawkins emphasized that technology is most useful when people first define the expertise and identity they are trying to develop. In that role, AI becomes a “second brain” supporting continuous growth.
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