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Home » Event Moment: PriceSmart’s David Price on Transforming Processes with AI for Customer and Employee Experiences
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Event Moment: PriceSmart’s David Price on Transforming Processes with AI for Customer and Employee Experiences

Sara CordovaBy Sara CordovaOctober 2, 2025Updated:November 14, 20251 Min Read
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In this moment, excerpted from the session “How PriceSmart Executive Leadership Aligns Business and Tech Strategy Around AI,” David Price, CEO, PriceSmart, discusses how PriceSmart is jumping into AI transformation to improve processes across the organization and customer experiences.

Key Takeaways

  • A means to do better: With the rapid advancement of technology, PriceSmart views AI as another means for the business to do a lot better for both employees and consumers.
  • Employee impact: The company is focused on enabling great employee experiences not only through benefits but also ensuring that their work is meaningful. AI will provide productivity improvements for individual contributors and managers across the organization.
  • Consumer perspective: AI is changing how consumers interact with retailers. PriceSmart takes the consumer perspective into consideration to bring more value to customers.

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Sara Cordova

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