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Home » Event Moment: PriceSmart’s Francisco Velasco Provides a Legal Perspective of AI and Education
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Event Moment: PriceSmart’s Francisco Velasco Provides a Legal Perspective of AI and Education

Sara CordovaBy Sara CordovaNovember 4, 2025Updated:November 14, 20251 Min Read
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In this moment, excerpted from the session “How PriceSmart Executive Leadership Aligns Business and Tech Strategy Around AI,” Francisco Velasco, EVP & Chief Legal Officer, PriceSmart, provides a risk and compliance perspective on what to look out for during technology transformations.

Key Takeaways

  • Legal and AI: Legal is an area that Velasco considered as a late adopter. “We wait to see if it works. We have a ton of questions,” he says. “Our brains are trained to identify risk…With AI, this is endless.”
  • Importance of thorough education: Through training and education sessions, Velasco was able to recognize the benefits of AI. However, being in legal, he still thinks about the misuse of confidential information, for instance. He emphasizes the importance of employees understanding how to use the tools in a way that will be truly beneficial.

watch the full session

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Sara Cordova

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