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Home » Event Moment: sa.global CEO Stephen James on Identifying AI Priorities with Customers
AI and Copilots

Event Moment: sa.global CEO Stephen James on Identifying AI Priorities with Customers

Cam SessingerBy Cam SessingerNovember 4, 2025Updated:November 14, 20251 Min Read
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In this moment, taken from the “Keynote Fireside Chat,” Stephen James, CEO, sa.global, breaks down what early client interactions look like and how those conversations lead to identifying priorities for AI adoption.

Key Takeaways

  • Early conversations: In initial conversations with clients, James notes that they don’t talk about tools. For the first interactions around AI and management these tools, they make sure senior leadership is in that room. 
  • Client impact: In those conversations, they talk about the big challenges that the client organization wants to address — what would be impactful specifically for that client and what they want to achieve. 
  • Organizational alignment: When leveraging these technologies, it opens the opportunity to achieve organizational alignment. It emphasizes the need for data to be a priority. 

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