
Mason Siefert previews the Redefining Sales & Customer Service with Agents masterclass, taking place on March 18 during the AI Agent & Copilot Summit.
Key Takeaways
- Role of agents: Agents within Sales and Customer Service are no longer “nice to have helpers” that automate tasks, but have become core elements of business workflows that enhance decisions and streamline work.
- Overview: There are 4 sessions that make up this masterclass. Siefert highlights a session, “AI Interoperability for Contact Centers: MCP in Dynamics 365,” which will explore how MCP servers have empowered Customer Service and Sales agents to directly communicate with each other, ensuring smooth and satisfactory customer interactions.
- Learn more: Get more details on the sessions within this masterclass, which will give insights on making your enterprise “AI agile through effective adoption of proven strategies.”

AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
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