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Home » Event Moment: RitewAI’s Will Hawkins Emphasizes the Value of Representative Data in AI Models
AI and Copilots

Event Moment: RitewAI’s Will Hawkins Emphasizes the Value of Representative Data in AI Models

Sara CordovaBy Sara CordovaNovember 20, 2025Updated:November 20, 20251 Min Read
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In this moment, excerpted from the session “Transforming Your Data Estate into a Goldmine with MS Fabric,” Will Hawkins, Lead AI Engineer & Founder, RitewAI, discusses how decision-making has evolved with the introduction of AI, increasing the importance of representative data in models.

Key Takeaways

  • Experience-based decision making: “We’re a product of every single experience we’ve ever had,” Hawkins states. People make decisions based on life experiences. It’s the same thing with businesses, which then transpires to the organizational level of AI agents and Copilots.
  • Mimicking human behavior: These AI tools are all critical thinking machines that mimic human behavior. If the data to back that human behavior isn’t there, it will impact the output and function of these models, which is where many companies fail.
  • Representative data: Organizations using AI models must have data that is representative of reality, or the current state of the market, to ensure the best outcomes.

watch the full session

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Sara Cordova

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