In this moment, excerpted from the Keynote session “How Agents & Copilots are the Business & Industry Reimagination Machine,” Bryan Goode, CVP, Business Applications, Microsoft, describes how customers are asking for guidance in their approach to AI adoption, emphasizing an intentional approach for maximum business impact.
Key Takeaways
- Customer questions: Because AI has become so relevant lately, customers aren’t necessarily asking “What is AI?” However, they are asking for guidance, especially with the introduction of agents and Copilot. Customers want to know how to bring the two together and maximize business impact.
- Transformational impact: One example Bryan shares is using a Copilot for every employee. He suggests thinking about it as a productivity agent. Additionally, he recommends agents for every business process to reason over them in a different way. Bringing these two agent functions together is where people will see a transformational impact.
- Intentional approach: For customers needing guidance on where to start, Bryan encourages being very intentional with AI deployment. “Spread it everywhere…Spray and pray, if you will, and kind of hope that you see a result.” An intentional approach is where he’s seeing the best results.
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