
The pace of end-to-end, company-wide change for businesses that are looking to deploy new types of technologies has rapidly increased over recent years. In this moment, excerpted from the Keynote session “How Agents & Copilots are the Business & Industry Reimagination Machine,” Bryan Goode, CVP, Business Applications, Microsoft, provides his perspective on the pace of change with the rapid advancement of AI, taking inspiration from AI-first startups to take advantage of these opportunities despite fears of adoption.

AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
Key Takeaways
- High demand: The pace of change is moving so fast that it can lead to feelings of both excitement and fear. Currently, there is so much demand from customers and users. Bryan cites research that three out of four information workers are already starting to use AI at work.
- AI-first startups: Bryan takes inspiration from small AI-first startups. They’re scaling up and reaching targets faster than companies of previous generations.
- Embracing opportunity: Because the pace is faster than ever, there’s opportunity. The ambiguity can be scary so you have to reason with your fight or flight instinct and push yourself, Bryan suggests.

