Welcome to this Cloud Wars Agent and Copilot Update. In these discussions, I’ll be analyzing opportunities, impact, and outcomes possible with AI. Today’s focus is on answer engine optimization (AEO) and website content
Highlights
00:28 — It’s vitally important to have a knowledge base and content library for website training, espcially in light of the long and expensive process of traditional content development.
01:30 — At the recent Community Summit North America, I explored Microsoft’s robust knowledge library on business processes and ERP implementations.
02:20 — Consider the concept of using a content library to serve up relevant content via an AI agent or chatbot, improving user experience and reducing the need for extensive website content creation. The verdict is still out about whether it will improve getting found in ChatGPT or Gemini or Copilot, but what we do know is it creates a much better user experience for people visiting your website.
03:40 — What if, rather than navigating through many pages and menus on a website, you could just hit the homepage and, with a few simple prompts, get the information that you need about what should you consider in an ERP implementation and what some of the business processes are that loom as potential gotchas?
05:10 — From our ongoing test at Marketing Copilot, we’ve seen the potential benefits for user experience and lead management.
More of my AI insights:
- Success With Website AI Requires Connections to CRM and Ticketing Systems
- Answer Engine Optimization: How AI Has Changed Websites Forever
AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
Marie Wiese
CEO
Marketing Copilot
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