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Home » Event Moment: MCA Connect’s Dag Calafell on Leveraging AI to Optimize Business Outcomes
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Event Moment: MCA Connect’s Dag Calafell on Leveraging AI to Optimize Business Outcomes

Sara CordovaBy Sara CordovaNovember 21, 2025Updated:November 21, 20251 Min Read
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In this moment, excerpted from the MCA Connect Solution Showcase, Dag Calafell, Director, Technology Innovation, MCA Connect, talks about how transformative AI has been compared to prior tech revolutions and how organizations can leverage AI to optimize their business.

Key Takeaways

  • Technology revolutions: Previous technology revolutions weren’t quite as transformative as the Generative AI revolution. “This shift is actually happening for every department,” Calafell says. Regardless of where you’re at and where you want to focus, AI is having a significant impact in all of those areas.
  • Adapting to market shifts: Because AI has become part of so many areas, organizations can look at AI to consider if there’s a better way of accomplishing different processes and tasks. This is especially important when there’s a market shift.
  • Opportunities for leverage: This starts with first understanding how AI can be appropriately leveraged. Can you improve efficiency and reduce costs? Can you optimize your supply chain or mitigate risk in certain areas? How will AI disrupt your organization?

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Sara Cordova

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