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Home » Fighting Fire With Fire: Why the Rise in Deepfakes Requires AI-Powered Fraud Detection
Cloud Wars Minute

Fighting Fire With Fire: Why the Rise in Deepfakes Requires AI-Powered Fraud Detection

Will HawkinsBy Will HawkinsFebruary 18, 2026Updated:February 18, 20262 Mins Read
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Welcome to this Cloud Wars Agent and Copilot Minute. In these discussions, I’ll be analyzing opportunities, impact, and outcomes possible with AI; this episode focuses on fighting AI deepfakes with AI.

Highlights

00:23 — There’s been a 700% global increase in deepfake fraud between 2024 and 2025. Attackers have industrialized deepfake technologies, making it a hardened, commercialized capability. Deepfake fraud involves forging human signals like faces, voices, and documents, which is now easier and more personalized due to GenAI.

01:49 — Deepfakes erode trust in digital interactions and institutions, with people in majority Black and Latino communities being more vulnerable. Deepfakes increase scam conversion rates, targeting the elderly, naive, and innocent at a much higher rate.

02:38 — The real mitigation strategy involves using AI to fight fire with fire, shifting the paradigm from detecting fakes to proving realness. AI models analyze large volumes of digital touchpoints to recognize behavioral patterns and distinguish between human and system interactions. AI models can classify and analyze content to assess whether it is likely to be machine-generated, aiding in detection at scale.

03:57 — AI Imagineering should focus on accelerating AI-powered fraud detection and equitable protection measures. Instrumenting telemetry on the full fraud funnel, including intake, verification, decision, and recovery, is crucial for minimizing the blast radius and improving recovery time.

05:02 — The Microsoft AI stack, including Fabric, Defender, and Sentinel, supports a fraud-resistant-by-design security posture. Microsoft Entra Verified ID enables high-assurance step-up verification, including face check scenarios. AI capabilities can be integrated into business application workflows using Power Platform and Copilot Studio for orchestrating investigations at scale and automating fraud triage.

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AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.

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Will Hawkins

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